Graduate Courses
ENES660 Fundamentals of Product Management
Provides a comprehensive survey of product management and its growing role in producing technology-driven products that customers love. Guides students through the product lifecycle and market lifecycle, diving into the competencies needed at each stage. Topics include startup and corporate strategy, product strategy, vision setting and evangelism, development lifecycle approaches based on customer involvement and product stage, the various types of innovation at each stage of the lifecycle, and how the product manager leads the team through it all. Learn the basics of customer discovery, product discovery, product delivery, and the core-context model for managing products through maturity.
ENES662, Innovative Ideas and Concept Development
Focuses on the content, methods, and models for new venture opportunity assessment and analysis. Learn how to identify and analyze entrepreneurial opportunities for technology-based ventures by first understanding their personal self and decision-making factors. Examine how to evaluate the opportunities and challenges within industries and markets of interest.
ENES663, Strategies for Managing Innovation
Emphasizes how innovative leaders can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy. It provides frameworks for analyzing key aspects of these industries and teaches students how to apply these frameworks.
ENES664, Business Modeling and Customer Validation
Focuses on how to create and deliver value for customers and how to sustainably extract value for the venture. Develop business models that encompass the product or service, customers, and the economic engine that will deliver on venture objectives.
ENES 665, Innovative Thinking
Introduces new and powerful tools to boost creative problem solving skills. Participants rediscover their personal thinking preferences, identify and eliminate mental blocks, and enhance their communication and teaming skills. Students unlock their creative potential, and explore win-win approaches to define and solve problems of different kinds.
ENES666, Creative Design, Prototyping, and Testing
Enables students to transition from creative, innovative, design thinking methods to prototyping and concept testing their products and services. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development.
ENES667, Market Development and Commercialization
Provides an orientation to key marketing concepts critical to marketing technology-based products and services. Identify market opportunities, understand customer preferences, evaluate market acceptance, and devise the appropriate going to market strategies.
ENES668, Corporate Technology Entrepreneurship
Provides insight into the innovation process in corporations and the unique problems and opportunities that managers and corporate entrepreneurs face in translating innovative ideas into successful results, from opportunity recognition to new venture corporation.
ENES670, Financial Management and New Venture Financing
Provides the essential tools and know-how to build a strong financial foundation for a new technology venture. Examines accounting principles as well as methods for keeping firm financial control of your enterprise. Insights are shared on navigating financial barriers as well as how to raise the right amount of capital at the right time from the right source.
ENES671, Legal Aspects of Entrepreneurship
Highlights the critical legal and business issues entrepreneurs face as they build and launch a new venture. Explore real world scenarios, and address legal and business issues from ideation to all of the important junctures along the path to success. Significant attention is placed on new venture formation, intellectual property management, and financing arrangements.
ENES672, Launching Technology Startup Ventures
Helps students to learn the processes and skills needed to launch and manage technology startup ventures. Students learn how to apply best practices for planning, launching, and managing new companies. Students will discuss a wide range of issues of importance and concern to technology entrepreneurs, to include how to navigate uncertainty.
ENES673 Financing the Product Life Cycle
Provides the essential tools and skills to build a strong financial foundation for designing, developing, and managing new products within established companies and organizations. Examines accounting principles as well as methods for managing the financials of the product. Discusses navigating the multitude of financial barriers that may block success, as well as how to raise the right amount of capital at the right time from the right source, with an emphasis on internal company financing.
ENES674 Managing Product Development and Operations
Explores the evolution of modern management methods for operations and product development. Evaluates production and operation methods from inception to factory-based models of productivity, through the quality and lean movements, to the explosion of productivity with modern approaches. Focuses on how to effectively run large-scale agile teams with agile engineering at its core.
ENES676 Negotiation and Problem-Solving
Explores key negotiation techniques, how to apply these techniques, and their application to real-world scenarios. Establishes an understanding of deal-making, and creates a foundation for exploring the concepts of agreements, contracts, conflicts, and how the resulting transactions formed the foundation for modern scaled economies. Examines reputation effects, customer lifetime value, the basics of civil and criminal law, and how these have formed to constrain our interactions in modern society.
ENES677 Data Analysis and Decision Making
Provides a comprehensive understanding of making decisions under uncertainty for products, portfolios, and programs across various industries and environments. Focuses on the use of Bayesian methods for informing decisions on products and programs when directing experiments. Examines the testing of product ideas throughout the lifecycle, from customer discover, to product discovery, to product design and optimization, to channel testing and marketing for growth.
ENES680 Building and Leading Innovative Organizations
Focuses on building a product enterprise through lean product portfolio management. Defines the conceptual groundwork that enables achieving the vision of a customer-centric value creation business model centered around lean principles. Explains the details of building a scaled product enterprise and explores alignment of organizational support functions with a product framework that lays the pathway for a sustainable value maximizing enterprise at scale.
