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Clark School Offers New Executive Education Program
The program, offered by MTECH Ventures, provides attendees with a fresh, results-driven perspective on the relationship between marketing, sales and branding. Through a dynamic format, this course will provide you with insights and tools you can apply the very next day, including how to build a “Power Brand,” what it takes to discover the “Strategic Anchors” to your Go-to-Market Model, and how to address the missing 2 ’P’s of marketing (Person and Positioning). Developing and managing marketing strategy, as well as creating and sustaining customer value, are also emphasized.
Through interactive lectures and hands-on exercises, you will conclude the day with new insights in strategic marketing, and will be prepared to put these principles to work immediately. The instructor will share tools, techniques, models and methodologies that:
Share in the secrets and strategies of Fortune 500’s to bring little known “Power Tools” and concepts to small and medium companies to help accelerate their business growth. This will include the discussion of the proprietary A-B-C methodology to build a “Power Brand”.
Apply today to be a part of wide-ranging and challenging discussions that bring you to the heart of strategic marketing.
More information: www.execed.umd.edu.
April 10, 2007