Hillman Entrepreneurs Program

Upon completing the academic requirements of the Hillman Entrepreneurs Program, students will earn a minor in Technology Entrepreneurship at the University of Maryland, College Park. A total of 15 credits accrued in undergraduate courses will be required to complete the minor. Students will complete one of the required minor courses while attending Montgomery College, and complete the final 12 credits at the University of Maryland.

Hillman Curriculum

  FALL SEMESTER SPRING SEMESTER
1ST YEAR

*ENES 462: Marketing High-Technology Products and Innovations:Marketing of high-technology products occurs in turbulent environments, and requires rapid decision making with incomplete information. Innovations are introduced at frequent intervals, research-and-development spending is vital, and there are high mortality rates for both products and businesses. The course will provide a balance between conceptual discussions and applied/hands-on analysis.

*ENES 460: Fundamentals of Technology Start-Up Ventures: This course, offered online and on-campus, helps students learn the processes and skills needed to launch and manage new technology ventures, with a focus on business plan development.

2ND YEAR

*ENES 463: Strategies for Managing Innovation: Emphasizes how the technology entrepreneur can use strategic management of innovation and technology the enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the processes for formulating strategy.

*ENES 464: International Entrepreneurship & Innovation: Focuses on the need for every entrepreneur and innovator to understand the global market in today's hypercompetitive world, and to appreciate how to compete effectively in domestic markets by managing international competitors, suppliers, and influencers. Students develop skills to identify and manage opportunities on a global basis.

 

 

 


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