Entrepreneurship Essentials Online Program

This course explores the factors that influence entrepreneurial opportunity analysis in innovation-based ventures, to include, but not limited to, software, IT, biotech, and energy startups. Building on principle of psychology and sociology, the course examines the integration of motivation, emotions and information processing modes to make complex entrepreneurial decisions in fast pace new venture environments. The course is an informed and interesting exploration of entrepreneurial thinking with both theoretical and applied contributions for active and aspiring student entrepreneurs.
In this course, you will learn how to:

  • Identify valuable opportunities
  • Identify and satisfy real market needs
  • Understand customer adoption
  • Exploit established company weaknesses
  • Develop a business model canvas




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