Entrepreneurship Essentials Online Program

Marketing of innovative products occurs in turbulent environments, and requires rapid decision making with incomplete information. Innovations are introduced at frequent intervals, research-and-development spending is vital, and there are high mortality rates for both products and businesses. The course will provide a balance between conceptual discussions and proven techniques to designing and launching products effectively and affordably.

In this course, you will learn:

  • Strategic market planning
  • Product planning and pricing
  • Branding
  • Supply chain management and distribution channels
  • Advertising and promotion

 

 



 

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